There was a time when Michigan-Ohio State was all you heard about during the third week of November. It was all over the airwaves, all over the television, all over the newspapers, and all over the Internet.

That time was not a long, long time ago. In fact, just three years ago, it was called “the game of the century” when both teams entered undefeated, ranked first and second in the nation.

This week, however, the game has been somewhat of an afterthought.

Headlines read “Once-mighty Michigan-Ohio State rivalry now just another game,” or “Ohio State-Michigan series has slipped in stature.”

Sportscenter teased a segment of Kirk Herbstreit talking about the weekend’s big Oregon-Arizona match-up.

Staring a sixth straight loss to Ohio State and a second straight losing season in the eye, Michigan hasn’t done its part to dispel the notion that the rivalry is dead.

Cheer up, Michigan fans. And lighten up, national media. Remember that things were the other way around last decade when Michigan went 10-2-1 against Ohio State from 1988-2000.

Ohio State wasn’t exactly in the doldrums that Michigan finds itself in at the moment, but maybe that makes Michigan’s run all that more impressive.

But it doesn’t mean the rivalry isn’t as big as it used to be.

Whether Michigan has the right coach or not, Michigan fans better show up loud and in full support of him and the rest of the boys in maize and blue on Saturday. Because there’s a group of Michigan men in Ann Arbor this weekend that know a thing or two about pulling off a major upset.

In 1969, Bo Schembechler’s first season as Michigan head coach, Michigan hosted the undefeated, first-ranked Buckeyes, led by Woody Hayes.

Many people regarded that team as the greatest college football team of all time. It had pounded Michigan 50-14 the year before in Columbus and Hayes’ crew had a 22-game winning streak riding into the ’69 meeting.

Michigan had struggled through six losing seasons in the last 10 years and brought Schembechler in from Miami of Ohio.

Bo was an outsider. He brought a tough love coaching style to Ann Arbor in the summer of ‘69 and vowed to have the most well-coached, well-conditioned team in the Big Ten. Many players jumped ship and left the team, because they were used to the old way of doing things. But Bo issued a challenge: Those who stay will be champions.

In that first season, Bo’s squad got off to a 3-2 start, including a loss to its other rival, Michigan State. It entered the Ohio State game a 17-point underdog.

In the previous year’s meeting, when Ohio State scored its final touchdown, Woody Hayes went for two. When asked why, he replied, “Because I couldn’t go for three.”

Battered and humiliated, Michigan was hungry for revenge. And on that fateful November day in 1969, Michigan got its revenge and ushered in a new era of Michigan football. An era that spanned 40 years and ended last season when Lloyd Carr retired and Michigan athletic director Bill Martin hired the first man from outside the program since the man who began that era.

Rich Rodriguez, just like Schembechler, was brought in to resurrect a stagnant Michigan football program.

Rodriguez didn’t coach under Jim Tressel at Ohio State as Schembechler coached under Hayes, but he brought a high-octane offensive system to Ann Arbor that promises a new and exciting brand of Michigan football.

Somewhere in the past two years since Rodriguez was hired, he got portrayed as an outsider who doesn’t care for the Michigan tradition and doesn’t embrace its rivalries the way Bo and Woody and Carr and Tressel did.

Yet this week, the members of that 1969 team that pulled off that big win will be in attendance to help motivate the present squad.

Earlier in the week, leading up to the biggest game of the year, a sound was heard emanating from the practice field. That was the sound of legendary Michigan broadcaster Bob Ufer.

It was Ufer who wrote the following poem in the aftermath of that game 40 years ago from Sunday.

“They came to bury Michigan, all wrapped in Maize and Blue
The words were said, the prayers were read and everybody cried.
But when they closed the coffin, there was someone else inside!
The Bucks came to bury the Wolverines, but Michigan wasn’t dead!
And when the game was over, it was someone else instead!
Twenty-two Michigan Wolverines put on the gloves of grey,
And as Rivelli played ‘The Victors’, they laid Woody Hayes away!”

Those who stayed in 1969 became champions, just as Bo said. They won the Big Ten championship and represented the conference in the Rose Bowl.

Rodriguez’s entrance to Michigan was eerily similar to Bo’s, in a 21st Century kind of way. Players left because they couldn’t handle the demands. But some stayed. Good players stayed and endured the worst season in over 40 years. And they came back again for a senior season to try to right the ship.

Senior defensive end Brandon Graham will most likely be a first round draft pick next April, but on this day, all he cares about is capturing the magic of that ‘69 team. He spoke to the team during the week in a players only meeting. You can bet he has these young guys fired up and ready to play.

Can Graham will Michigan to a win on Saturday and give Rodriguez his signature win? The one that ends this two year run of futility and truly ushers in the new ear of Michigan football? No one gives Michigan a chance, but it’s time to add the intrigue back to the rivalry.

The boys in the winged helmets will certainly be juiced up and ready to go. The inspiration will be there, but the problems that have plagued Michigan all season won’t go away.

Michigan must play a perfect game to win. It must hope the Terrelle Pryor from the Purdue game shows up instead of the Pryor from every game since.

If Ohio State plays anywhere near perfect, it will win easily, just like it handled Penn State and Iowa.

I’ll split the difference and say that emotion and inspiration will carry Michigan early and Michigan will hang around much of the game, but fade down the stretch.

Prediction: Ohio State 26 – Michigan 17

But hey, they said the same thing 40 years ago, so I hope I’m wrong.